Featured
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Neutral 1.0
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Cool 1.0
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Warm 1.0
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Warm 2.0
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Warm 8.0
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Neutral 5.0

Fruit Pigmented® Full Coverage Water Foundation

$48 $48.00
1683 reviews
Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Flawless high-coverage foundation with a satin, lightly dewy finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color:
Neutral 1.0

0

Cool 1.0

11

Warm 1.0

0

Warm 2.0

0

Neutral 2.0

0

Warm 3.0

0

Warm 4.0

0

Cool 2.0

0

Warm 5.0

0

Olive 3.0

0

Cool 3.0

210

Neutral 3.0

22

Warm 6.0

325

Olive 4.0

47

Neutral 4.0

54

Warm 7.0

50

Cool 4.0

763

Warm 8.0

230

Neutral 5.0

782

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    • arrow-icon For Normal, Dry Skin Types
    • arrow-icon Made in USA
    • arrow-icon Full Coverage
    • arrow-icon Dewy Finish
    WHAT IT IS: Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich plant and fruit pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Dewy
    Shade Chart
    1cfpwfn1-0_swatch
    Neutral 1.0
    Fair with neutral undertone
    1cfpwfc1-0_swatch
    Cool 1.0
    Fair with cool undertone
    1cfpwfw1-0_swatch
    Warm 1.0
    Fair with warm undertone
    1cfpwfw2-0_swatch
    Warm 2.0
    Fair with warm undertone
    1cfpwfn2-0_swatch
    Neutral 2.0
    Light with neutral undertone
    1cfpwfw3-0_swatch
    Warm 3.0
    Light with warm undertone
    1cfpwfw4-0_swatch
    Warm 4.0
    Light with warm undertone
    1cfpwfc2-0_swatch
    Cool 2.0
    Light with cool undertone
    1cfpwfw5-0_swatch
    Warm 5.0
    Medium with warm undertone
    1cfpwfo3-0_swatch
    Olive 3.0
    Medium with olive undertone
    1cfpwfc3-0_swatch
    Cool 3.0
    Medium with cool undertone
    1cfpwfn3-0_swatch
    Neutral 3.0
    Medium with neutral undertone
    1cfpwfw6-0_swatch
    Warm 6.0
    Tan with warm undertone
    1cfpwfo4-0_swatch
    Olive 4.0
    Tan with olive undertone
    1cfpwfn4-0_swatch
    Neutral 4.0
    Tan with neutral undertone
    1cfpwfw7-0_swatch
    Warm 7.0
    Dark with warm undertone
    1cfpwfc4-0_swatch
    Cool 4.0
    Dark with cool undertone
    1cfpwfw8-0_swatch
    Warm 8.0
    Deep with warm undertone
    1cfpwfn5-0_swatch
    Neutral 5.0
    Deep with neutral undertone
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    HOW TO USE: Dot this high-coverage foundation onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender. Finish by buffing with a clean Cruelty Free Stippling Brush around nose, eyes, and chin for an airbrushed finish.
Q. What does "full coverage" mean in a foundation?
A. Full coverage foundation is designed to conceal imperfections, redness, and discolorations, providing an even skin tone and a flawless look.

Q. How do superfruit oils benefit the skin?
A. Superfruit oils, such as pomegranate and açai, nourish the skin, promote hydration, and offer antioxidant protection against environmental stressors.

Q. Why choose a water-based foundation?
A. Water-based foundations feel lightweight, are hydrating, and offer a natural finish, making them ideal for normal to dry skin types.

Q. How does a dewy finish benefit dry skin?
A. A dewy finish imparts a radiant glow, making dry skin appear more hydrated, luminous, and healthy.

Q. Why are antioxidants like green tea important in makeup products?
A. Antioxidants, like green tea, protect skin from free radicals and environmental damage, promoting skin health and longevity.

Q. How do red wine resveratrol and alpha lipoic acid enhance the anti-aging benefits of this Foundation?
A. Red wine resveratrol and alpha lipoic acid are potent antioxidants that combat signs of aging, boost skin's defense mechanisms, and promote a youthful, radiant complexion.

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Customer Reviews
4.5 Based on 1,697 Reviews
5 ★
71% 
1211
4 ★
15% 
256
3 ★
7% 
112
2 ★
4% 
62
1 ★
3% 
56
Customer Photos
Fruit Pigmented® Full Coverage Water Foundation - Customer Photo From Raegon Barnesi
Fruit Pigmented® Full Coverage Water Foundation - Customer Photo From Camilla Tudorachei
Fruit Pigmented® Full Coverage Water Foundation - Customer Photo From Desirae Forgesi
Fruit Pigmented® Full Coverage Water Foundation - Customer Photo From Cathy Foleyi
Fruit Pigmented® Full Coverage Water Foundation - Customer Photo From Genesis i
Fruit Pigmented® Full Coverage Water Foundation - Customer Photo From Carol Welsh Sommai
Fruit Pigmented® Full Coverage Water Foundation - Customer Photo From Lindsay Melvini
Fruit Pigmented® Full Coverage Water Foundation - Customer Photo From Lori Sarkii
Fruit Pigmented® Full Coverage Water Foundation - Customer Photo From Lori Sarkii
Fruit Pigmented® Full Coverage Water Foundation - Customer Photo From Lori Sarkii
Fruit Pigmented® Full Coverage Water Foundation - Customer Photo From Lori Sarkii
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PH
05/29/2025
Pamela H.
United States

Best foundation ever

I’ve used this Fruit Pigmented foundation for a number of years now, and there is nothing like it. Perfect skin color match, goes on smooth and practically melts into my skin leaving a lovely glow. I’ve had so many compliments on how great my skin looks -and I’m 66 yrs old, which makes it all the more amazing. Highly recommended…

Fruit Pigmented® Full Coverage Water Foundation
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I
05/24/2025
Ivonne
United States

Natural look

I wear it every time I want to have a makeup no- makeup day! It’s super light and it covers

Fruit Pigmented® Full Coverage Water Foundation
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BS
04/29/2025
Bonnie S.
United States

Too watery

It does not give me the coverage I need. I also do not like the color. You used to have the best foundation with an SPF which was a tinted moisturizer but it is never in stock anymore so I tried this one but it does not work for me.

Fruit Pigmented® Full Coverage Water Foundation
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05/09/2025

100% PURE

Thank you so much for bringing this to our attention! A Customer Service representative will be in touch with you to further assist you with this!

CS
04/21/2025
Cami S.
United States

This stuff does the job

Worked really good for my skin

Fruit Pigmented® Full Coverage Water Foundation
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HP
04/09/2025
Heather P.
Canada

FRUIT PIGMENTED FULL COVERAGE WATER FOUNDATION

Excellent product! I have had many compliments on my complexion and I am in my eighties. Thank you 100% PURE for this wonderful foundation. Sincerely, Heather

Fruit Pigmented® Full Coverage Water Foundation
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